Village Active Performance Wear began as Jake’s in The Village, a Life is good® Genuine Neighborhood Shoppe, in September 2007. Over time, we realized the opportunity to serve the neighborhood better by expanding our merchandise to include other active and lifestyle brands. In June 2011, the store re-opened as Village Active.
Village Active Performance Wear features casual lifestyle apparel and performance wear for men and women. Popular brands include prAna, Soybu, Smartwool, Tail Tennis, Reefs and more. Village Active also stocks Kansas City’s biggest selection of Life is good® apparel and gifts. The store is locally-owned by David and Cassie Schmidt and managed by son Mason Burchett.
Village Active Performance Wear #20

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